(Annulled project) The Wereldwinkel ("World Store") is a non-profit organisation that sells Second and Third World products following the Fair Trade↗ principle. There are several Wereldwinkels in Belgium and the Netherlands, each with its own management.

Wereldwinkel Maastricht approached me with a request to create a professional online presentation and a modern visual identity.

The proposed design shows a circle, representing a united world, and a very decorative capital W (Palm of Buddha by iLuv Color↗). The circle's white space can be left blank in case it's printed using only one colour or used to display products using full-colour, as shown here. It even provides an extra dimension when used for window display by showcasing products in the blank circle.